Cairo, Egypt. We are delighted to announce a new collaboration between All Care Group, Tawasol and Nefertari. Three Egyptian organisations, each working in its own field, are coming together around one shared idea: local excellence and social responsibility belong together.
Craftsmanship with a purpose
Tawasol works with women, mothers and daughters from families in the community of Ezbet Khairallah in Cairo. Their handcrafted work is the heart of this initiative. Every piece is unique, and every one reflects skills that are passed on and kept alive through the daily work of the program’s beneficiaries. For us, this is what makes the project special: it supports families and creates lasting opportunities for them to grow with dignity and independence.
Natural, Egyptian, and made with care
Nefertari brings its own story to the partnership. The brand makes natural, handmade body care products inspired by ancestral Egyptian traditions, formulated without preservatives, artificial dyes or synthetic perfumes. It is a thoughtful way to honour the country’s natural resources while meeting what people today expect from well-being products.
Why All Care Group is part of it
Since the beginning, All Care Group has aimed to do more than deliver services. We want to make a positive difference in the communities where we work. As a UN Global Compact signatory and an ICoCA Certified Member, we bring international best practices to everything we do (read about our Certified membership), and we believe business success should always come with real social and environmental responsibility. Working with Tawasol and Nefertari lets us put that belief into practice, alongside two partners who share it.
We are grateful to our partners for their trust and for the work they do every day. To learn more about how this collaboration came together, read our partnership page, and take a look at the stories of Tawasol and Nefertari.
