This initiative brings together three committed Egyptian actors who, each in their own field, work to promote local excellence, support vulnerable populations and create sustainable opportunities for current and future generations.
Through this collaboration between Tawasol, Nefertari and All Care Group, we want to promote an initiative that combines local know-how, sustainable development and social responsibility.
Handcrafted in Ezbet Khairallah
At the heart of this project are the artisanal creations of Tawasol. Each bag is handcrafted with care by women, mothers and daughters of families from the community of Ezbet Khairallah in Cairo. Each piece is unique and reflects a craftsmanship passed on and preserved through the daily work of the beneficiaries of the program.
Beyond the quality of the product, each purchase directly contributes to supporting these families. It brings together elegance, craftsmanship and positive social impact, through a partnership that helps create sustainable opportunities for local communities to develop with dignity and independence.
Egyptian heritage, made with respect for nature
The products offered by Nefertari embody an Egyptian heritage based on quality, authenticity and respect for nature. The brand relies on formulations made from natural and artisanal ingredients, without preservatives, artificial dyes or synthetic perfumes.
Inspired by ancestral Egyptian traditions, Nefertari perpetuates a know-how that values the country’s natural resources while meeting contemporary expectations in terms of well-being, quality and responsible consumption.
The integration of these products within this initiative promotes quality craftsmanship, and also a responsible vision of production and consumption that respects people and the environment.
A responsible corporate vision
As a partner and creator of this initiative, All Care Group supports it through a responsible corporate vision based on ethics, social responsibility and sustainable development.
Since its creation, and through the Al Manzour Foundation, the group has been built around the values of trust, transparency and operational excellence. Its mission is not just to deliver services, but also to make a positive impact in the communities where it operates.
As a member of the United Nations Global Compact and an ICoCA Certified Member (International Code of Conduct Association), All Care Group is committed to integrating international best practices into all its activities and to promoting respect for fundamental rights, labour standards and responsible governance principles.
This involvement reflects a strong conviction: economic success must be accompanied by concrete social and environmental responsibility.
